ZIRADRYL POISON IVY LOTION, PARKE/DAVIS, 2-SIDED, FOLD-OUT STORE COUNTER AD SIGN

Description

EARLY 20TH CENTURY
ZIRADRYL
POISON
IVY LOTION,
PARKE, DAVIS
&
COMPANY,
AME
RI
CAN
TWO-SIDED
DRUG STORE
/PHARMACIST,
FOLD-OUT
ADVERTISING
COUNTER
DISPLAY,
COLOR
LITHOGRAPHED
PRINTED,
PRESSED
BOARD,
PAPER
SIGN,
featuring
ACCORDION,
FOLD-OUT,
TEE-PEE
CARDBOARD
STAND
(Circa 1945-1958)
Early to mid-20th century
Ame
ri
can
vintage pharmaceutical lithographed cardboard paper advertising for counter-top display in drug stores & pharmacies
DIMENSIONS:
26 1⁄4" Height x 18 1⁄2" Width x 6" Depth (base stand)
Weight:
1 lb. 7 oz.
DESCRIPTION:
Very scarce and in very well-preserved vintage condition. From the former, vast collection of early advertising from two
Andover, Massachusetts'
doctors, comes this outstanding piece of
drug store/pharmaceutical advertising,
in the form of a color lithographed, two-sided, fold-out, accordion, tee-pee counter top store display. From most likely after the conclusion of
WWII,
produced anywhere between
1945-1958.
It only suffers from some minor, incidental wear and scuffs along the lower, bottom margin of the advertising sign. Outstanding color and bright, crisp graphic iconography, make this
early to mid-20th century
Ziradryl Poison Ivy Lotion from the Parke, Davis and Company,
drug store advertising pressed board sign,
especially attractive. Very scarce and quite rare, especially in this kind of near pristine, close to originally constituted vintage condition. There are no noticeable permutations, abrasions, scuffs, stains, creases, corner folds, paper loss or other condition issues. Great cut-out margins. A terrific vintage advertising drug store counter sign! Two-sided! Incredibly well-preserved. Just unbelievable! Not a reproduction or contemporary facsimile but the real deal and the real McCoy. Your grandparents would recognize it from the times they were dragged to the pharmacy or drug store, to get something for all of that poison ivy rash covering their bodies. Top shelf, period, vintage figuration and graphic iconography. Killer.
CONDITION:
Both lithographed, printed sides have the same graphic iconography. The left foot is cut out from his foot up to his knee, to give a slightly raised or pop-up appearance.
As mentioned, there's normal, incidental wear along the bottom margin of the sign.
There's also some limited episodes of minor foxing on one side and some slight, barely noticeable warping, found on the bottom from some previous contact with humidity and/or surface moisture. It's still sturdy and could still quite easily stand on its own, with a built-in stand found in the middle of both printed sign faces. Extraordinary.